daisy

I like this photograph as the lighting accentuates all the models natural features that are also highlighted in the advert that i am trying to recreate. Also, as the model is smiling fully it makes the whole picture seem much happier and sets a  positive atmosphere for the potential advert. However, unfortunately as the model is not fully smiling in the advert this photograph would not be suitable for the advert, as i would not want that change it too dramatically so that any implied messages are not altered or changed.

This image is also a good photograph as the lighting is subtle but clearly there and the model is slightly smiling. I think the models hair looks very good in this image as the ponytail looks straight and full unlike in some of the other images. Her head is tilted towards the camera which shows a glimpse of her left eyelash as it does in the original advert. 

I also like this photograph because of the slight smile that is on the models face. It makes the whole image look more positive without changing anything too dramatically. However, i do not like the angle that the models head is at as it is leaning forward slightly too much therefore her position looks too bold and obvious. In the advert i am recreating the model looks string but gentle, therefore that is the look i am trying to recreate.

  

This photograph is also one of my favourites as the lighting compliments the model well, her face has a slight smile and her position is not too bold. To improve this shot the models head needs to be turned slightly towards the camera to show a glimpse of her left eyelash.













This image is my favourite photograph as the model is s smiling, but not too intensely which keeps the picture naturally beautiful. The lighting is also settling on the models face perfectly to accentuate her cheekbones and overall prettiness. The model is looking out and up slightly, lifting the viewers attention completely to the models eyes and face, not to where she is looking at. The models head is tilted to the camera just the right amount to keep the focus on the right side of her face whilst showing the left eyelash a tiny bit. This recreates the advert perfectly. Th only bad thing about this image is that the models hair creates a gap between her ponytail and her neck, whereas in the advert the models hair settles against her neck very well. This, however, i think is done by using thick hair extensions which were not available to use when recreating the image.

This image is almost identical to my favourite image however the lighting is not as good in this image as the models forehead looks much darker and makes the models face look ashy and shadowy, which is not complementary at all. To improve the lighting should be altered to highlight the models features and make the image look bright and open.

Backgrounds for my advert

Background 1: This would be a good background for my advert as it is very similar in colour to the background used in the real advert. As it is quite a simple background that is primarily one colour with shading/lighter areas it is quite easy to find similar backgrounds to the one used in the real advert. If I were to use this background I could edit it afterwards to add lighter areas and shading in the upper left corners to make is more realistic.

Background 2: This would be another good background for my advert because it is completely smooth and has no visible texture. Also, because it is one block of colour that is completely the same throughout, it would make it easier to edit to make it more alike the real advert. However, this would not be a good choice for a background for my advert because the colour is not as similar to the advert as other backgrounds I could use. The real background is a warm tones light brown however this colour is more cool toned. 

Background 3: This background could be a good background for my advert as around the edges, the colour is very similar to the colour in the real advert. Furthermore, this image has already been taken/edited with lighting used in the centre of the image. This could mean I would not need to edit the image as it already has shading and lighting. However, it would not be a good choice because the lighter area in the image is not where the background goes lighter in the actual advert, meaning it would take more editing to make the picture the same colour in different places and edit lighter areas into it afterwards.




Background 4: This could be a good choice of image to use as my background as unlike the other images it does have a slight leather-like texture which could make the advert more unique and unlike the actual advert. This could make the image more interesting to look at. I would rather, however, make my advert as like the original as I can because I would like to challenge myself with recreating the image exactly rather than trying to change it.







Background 5: This would be another interesting background I could choose for my advert as the colour is similar to the original but not exactly like it. It also has a slight interesting pattern that could add more to the advert overall for the viewer to look at. However, as the image has a slight texture I do not think this would be the best choice as it could change any subtle messages that are implied about how good the product is if the background is patchy.

 Background 6: This image would be the best choice of background for my advert for a variety of reasons. The most important of these being that the colour is the most similar that I can find to the original advert background. Another factor is that shading and lighting has been already added to the image and it is almost in the correct place that I need it to be. If after I had shot the advert the lighting was in the wrong place, such as in the top left corner, I would be able to edit it without many complications

Advert Research 2

Advert 2: Guerlain Paris

This is an advert for a perfume, therefore the only way the product can be shown is in its bottle, however the images used on the advert are supposed to depict the scent to the viewer. The viewers focus on this image is drawn in many directions as many things are featured. Dark and light is used frequently in this advert, drawing your focus to different parts of the image and creating a mysterious atmosphere for the product and suggesting that the product itself will have musky scent.

 Along the left-hand side of the image there is a thin strip that contains an image of what looks to be a condensated window, or some kind of glass with water droplets all over t. The background behind it goes from light to dark, with a small section of light afterwards and then back to dark at the bottom. This reinforces the idea that it is condensation on a window rather than an obscure piece of glass as there is a range of light/dark areas in the background. In front of this image is a symbol that is a dark gold/burnt orange colour and is not a singular shape but rather an arrangement of flowing lines that create a symbol together. Looking closely at the symbol you can see the brand logo of two backwards “G”s in a serif font that has more flowing lines around it. The colour of this symbol is very similar to the colour of the product inside of its bottle creating a colour theme for muted golds. The focus is on this symbol primarily over the glass in the background suggesting it could be a developed brand logo for this perfume or is being used to create a stronger brand identity of being an upper-class brand.

The middle/right of the image contains different images, the largest being of a female looking sideways towards the camera in a close-up shot. The model is wearing natural makeup and is not wearing any bold colours such as red or blue, but instead is wearing neutral colours that are meant to look natural, creating a glowy/dewy effect on her skin, implying she is young and naturally attractive. Her eyes are looking directly into the camera which is a convention. Her hair is dark and pulled away from her face, drawing all the focus to her face and mostly eyes.

She is also wearing no jewellery such as earrings and has no visible piercing, again conveying the idea that she is innocent and natural. She is not visibly wearing any clothing as the shot is above the shoulders giving the advert overall a more sensual atmosphere as she seems to be undressed. This is also a convention of adverts, for women to be scantily dressed to advertise the product further. The model is not looking directly into the camera but is instead turning her head slightly and looking sideways into the camera, which is unusual as most of the time the model looks directly into the camera. The model overall is attractive which will sell the perfume further as it implies if you buy and wear this perfume you too will be attractive/sensual just like the model is portrayed to be.

In front of the model there is a faded image if pale pink flowers over her face. This does not completely draw your attention away from her face but instead gives the whole advert a girly/feminine atmosphere as stereotypically flowers are considered to be feminine.  Furthermore, this depicts that the perfume in the advert has floral notes therefore giving the viewer an idea of how the product may smell. As the flowers go across the centre of the screen the viewer naturally sees them first, showing they have been pit there intentionally for the viewer to notice.

In the lower right section of the advert the product itself is shown in its bottle giving the viewer a visual sign to look at. The bottle itself is clearly classy and looks to be expensive due to its shape and the thickness of the glass. To the left of the bottle is a variety of texts that give information about the product. The font used is a bold serif font that accentuates the femininity of the product and the classy nature of the brand overall. This font is used in all of the text it is just the size that changes, creating a sense of continuity for the viewer. Furthermore, the font used features a slightly darker gold to the gold used for the large symbol on the left which also matches the perfume, linking everything back to the product itself. Above the text is the brand logo which is featured in the symbol, however it is much smaller and clearer to read. Below the symbol is “Guerlain” in the largest font and below it is “Paris” in a much smaller font. This creates a strong brand identity and clearly identifies that brand for the viewer. Below this is “Nordstrom Bloomingdales. Jacobson’s’ Lord & Taylor” in a much smaller size font suggesting it is the least important information.

In summary, a brand identity has been created through the feminine imagery used throughout such as the flowers and the use of dark/light as well as the text/symbols. All of the above create an upper class/elegant atmosphere overall depicting that the brand too are upper class and experts in what they produce.

Advert Research 1

Advert 1: Chanel Perfection Lumiere

This is an advert for foundation, a makeup product, therefore the main image in the advert is a close-up shot of a female from the side. As the image of the female is larger than the image of the product itself or the writing and takes up the most room it shows that it is the most important part of the advert. The background of the image is plain and a beige/cream colour, to not distract the viewer from the girl in the left centre. This colour theme is carried on throughout, sticking to neutral tones of beige/cream/white and black.

The advert uses mise-en-scene as female in the picture is clearly wearing makeup, which is emphasised as her hair is pulled back from her face, however it is a natural style of makeup.  Her costume is also very simplistic in what seems to be a plain white vest top. This is unusual for an advert as in most makeup related adverts the models are skimpily dressed with their bodies on show, however here her arm/neck/shoulder is what is clearly showing, nothing that is considered to be stereotypically sexual, not sexualising the image.

The models’ hair is pulled into a clean, high pony tail and accentuates the feminine appeal of the advert as most women stereotypically have longer hair. No props are used in the advert, instead it is kept simplistic on purpose to focus the viewers attention on the model. However, as there is no mentioned name of the model it suggests that the model herself is not important, simply how the product looks on her. This shows she is not a celebrity or a famous person as if she was her name would be featured as a strong USP. Overall the model is represented as feminine, innocent and naturally beautiful. This is different to most adverts that feature women in modern times as they are usually wearing provocative clothing and dramatic makeup.

Slight shading is used in the top left corner of the image which becomes a much brighter image towards the bottom right of the image, where the product is located. This naturally draws your eye to the product rather than the advert as a whole. The font styles used in this advert are all the same sans serif in capitalised, bold lettering and it is all in white, the sizing of the font is all that changes. “Chanel”, the brand name, is in the largest font, used to draw attention to the brand name. “Perfection Lumiere”, the name of the product is in the second largest font suggesting it is the second most important part of the adverts, after the brand name. The rest of the writing on the page is in a smaller font suggesting it is the least important, although it does give information about the product.

Overall a brand identity is created clearly through the simple and elegant style of both the model and the font. The product itself is featured in the lower right corner in the lightest part of the advert, further creating brand identity as the bottle is simple and looks classy, as well as giving the viewer a visual of what the product looks like and the way that it looks on the skin, shown through the model. It has been purposefully put in that place to draw the viewers attention to it after seeing the model.