One of the first things I noticed about the first edition of Hello fashion is the masthead/logo. The "hello" is in a white sans serif font inside of a red box. This creates a strong sense of brand identity as the original Hello magazine also features this logo. This could draw loyal customers of the brand towards the new magazine and help it establish itself within the fashion magazine industry as a recognised brand.
Next to the Hello logo is a much larger part of the masthead, "fashion" in a large, thin, red serif font. This immediately categorises the magazine as a fashion magazine rather than beauty, for example, and differentiates it from the other magazine Hello produces. It also creates something for the readers to look for rather than just the Hello logo.
Above the "fashion" masthead is a much smaller "monthly" text in a black serif font. As this is the first edition, this would inform the readers that it is not weekly like other fashion magazines.
Furthermore, below the masthead is a small puff that says "brand new". This has been strategically positioned near the top of the magazine as when they are stacked in shops a limited amount of the front cover is on show. This will ensure that the readers are able to see that it is a new magazine from first glance and therefore draw them towards buying it.
The main image for the front cover is a conventional medium/long shot where the model is facing the camera. This is a traditional approach to the position of models on magazine front covers, again ensuring the magazine fits the conventions of fashion magazines.
The mise en scene of this image all reflects a traditional fashion magazine approach. The models hair is very simplistic and elegant in a pulled back style. The makeup is a full glam look rather than natural beauty. The costume of the fashionable dress and over sized earrings again make the image more suitable for a magazine relating to fashion as she is being portrayed purely from her image as a trendy and stylish woman. Furthermore, the location of the image seems to be very upmarket and glamorous as she is in an intricate, antique looking seat with flowers either side of her. The lighting is not overly harsh or dim ensuring that the model is completely in focus and the most important part of the page.
All of the text other than the masthead frames the models body and face, drawing attention to her rather than away from her. The rest of the text featured on the page is relevant to fashion, such as "Autumn trend special", "love your hair" and "style icon" ensuring that it addresses the social concerns of the readers, as well as all being in white, similar fonts. This helps create a further sense of stronger brand identity as well as creating a colour scheme to follow for the front cover.
Overall i think that for a first edition of a magazine they have followed codes/conventions of fashion magazines well. This has given me a much broader understanding of how to make my magazine much more authentic and realistic in terms of being alike other fashion magazines that are high end and sophisticated. From this i have taken that i should try follow colour schemes for each of my front covers to create brand identity. I am also starting to consider figuring out a brand logo that i could use either on my website or magazine to create a brand identity and make the magazine more recognisable for readers. Lastly, i know that i will definitely use a puff of some sort to address that my magazine is new to the market.
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